Michael Williams opened a small music store selling compact discs on September 5, but he closed his shop about one month later. His shop operated not so well, so he was forced to shut it up. Here were some reasons for why he couldn't run his business.
First of all, the shop's location was 3 miles away from a shopping center that had two large music stores. A large music store could provide customers with many kinds of music while a small music shop only can launch a few kinds of music to clients. Moreover, most of the people living in Fairfax Apartment were at the age of more than forty;these people tend to listen to lyric music rather than hip-hop or rock. Another reason was that the shop's opening time.The shop only opened from Monday to Friday at 1 to 5 P.M. and people had to work during the week except for Saturday and Sunday, so they would go shopping on the weekend instead of weekdays. That is, customers may not go shopping in the Michael Williams's store during the opening time of the store. If the shopkeeper wanted to make money, he/she should open the store on the weekend. Last but not the least, that Mr.Willians would not accept checks or credit cards could cause clients to reduce their desires to go into the store and purchase the goods.
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