Discussing Cause-2

     Michael Williams opened a small music store selling compact discs on September 5, but he closed his shop about one month later. His shop operated not so well, so he was forced to shut up it. Here were some reasons for that he couldn't run his business.
     First of all, the shop's location was 3 miles away from a shopping center that had two large music stores. A large music stores can provide customers with lots of kinds of music while a small music shop only can launch a few kinds of music to clients. Moreover, most of the people living in Fairfax Apartment were at the age of more than forty;these people trended to listen to lyric music rather than hip-hop or rock. Another reason was that  the shop's opening time.The shop was only open Monday to Friday from 1 to 5 P.M. People had to work during the week except for Saturday and Sunday, and they would go shopping on the weekend. If the shopkeeper wanted to make money, he/she should open the store at that time.  Last but not the least, that Mr.Willians would not accept checks or credit cards could cause clients to reduce their desires of going into the store and purchasing the goods.